Aeii Assistant

AI Agent for your club. Right in WhatsApp.

Get started for €0 No credit card required

WhatsApp-native

Chat-first
player database

Aeii Assistant lets your club handle incoming player enquiries, shadow squad tracking and squad planning — entirely through WhatsApp. No new software to learn.

📥

Incoming proposal triage Every agent message is analysed instantly — player extracted, interest classified, reply drafted. All in WhatsApp.
📝

Add notes quickly and easily Type or dictate your note — the player is recognised automatically and the note is categorised.
🔍

Look up player info and notes Search by name, agent or position — get profile, notes and history back.
👁️

Shadow squad & replies Manage your shadow team and draft agent replies with one command. Works in English, Danish and more.
🛠

Full control in the browser Type "Aeii" in WhatsApp and open a temporary login link — manage players, shadow team, club and API.

Aeii Assistant

● Online

Message

⚡ API Access

Embed Aeii Assistant
into your own systems

Clubs can access all Aeii Assistant data via REST API — and map every player to your own data sources (Wyscout, Opta, your own ID convention), so Aeii lives inside your scouting stack instead of as a silo.

✓
Pull players, notes and shadow teams straight into your own tools.
✓
Map your own IDs onto every player with a simple POST request.
✓
Plug the player database into your internal systems.

// GET https://assistant.aeii.dk/api/v1/players/142
// Authorization: Bearer aeii_••••a8f3
{
  "data": {
    "id": 142,
    "name": "Jonas Holm",
    "age": 22,
    "position": "Striker",
    "position_id": 11,
    "shadow_position": "No. 10",
    "club": "SC Hilversum",
    "nationality": "Dutch",
    "agent_name": "Mark Olivier",
    "transfermarkt_link": "https://transfermarkt.com/jonas-holm/884521",
    "summary": "Left-footed striker/No. 10 — sharp in the box, free this winter.",
    "is_shadow_team": true,
    "external_ids": { "opta_id": "884521" },
    "created_at": "2026-05-15T14:32:08Z"
  }
}

Plans

Pick the plan that fits

Free

For you trying the system or working solo.

€0/mo

1 user · no credit card required

✓Personal shadow team
✓Unlimited saved players
✓AI summaries on incoming profiles
✗50 messages / week
✗Browser dashboard
✗API access
✗Shared player database

Get started for free →

Clubs and agents

Pro

For clubs and agents with a shared player database and shadow teams.

Users 2

2345+

+€19/mo per extra user · 5+ is €99 flat

€49/mo

excl. VAT

2 users · add more when you need them

Monthly €49/mo

Semi-annual save 1 mo €245 / 6 mo

✓Everything in Free
✓Unlimited messages
✓Shared player database with your users
✓Unlimited shadow teams shared with your users
✓Browser dashboard
✓API access
✓Invite & manage users · add more when needed

Choose Pro →

All prices excl. VAT · Semi-annual billing saves 1 month · Cancel anytime

Your Data and Aeii Department

Build every solution you need

Bespoke data analysis, automation, and intelligence for clubs and organisations — delivered by Simon B. Eilersen through datakonsulent.dk.

From raw data to
real decisions

Trusted by:

Visit site datakonsulent.dk ↗

🧑‍💼

For Players

Your personal data analyst — custom reports, key metric tracking, and intuitive platforms tailored to your development.

🏟️

For Clubs

Your own Data and Aeii Department — without the overhead of hiring one. Tailored platforms with scouting, squad planning, and analysis modules integrated with your existing data sources.

⚙️

Consulting

Project-based advisory — workshops, Power BI dashboards, data pipelines, and custom web applications in React and Shiny.

PRODUCT

Live

Translating data
into stories

Football intelligence, translated — delivered directly in WhatsApp.

Live

Understand the game.
Without the noise.

Aeii Assistant connects to your match data and translates what actually happened — xG, pressure, momentum, luck — into plain language, sent directly to your WhatsApp. Facts over feelings. Clear narratives for every room.

Pre-match

Match day · 13:37

⚽ Register match

Aeii Assistant finds the match and tracks it

In-game

Half-time · 14:47 · auto

⏸ Half-time report

Delivered automatically at the whistle. Win probability and key trends

Full-time · 15:52 · auto

🏁 Full-time report

Automatic full-time report at the final whistle with context and concrete takeaways

Post-match

Day after · auto

📋 Post match report

Full in-depth analysis with season context, form, trends, and development. When the dust has settled, so you don't miss a thing

Before next match

🔍 Opponent analysis

Prepare for your next opponent and get insight into what to expect

How match day works

From kick-off to report

Register the match in WhatsApp. Assistant tracks it — and automatically delivers halftime, full time, and a full report the day after.

PRE-MATCH · 14:30

Follow the match

/match [home team] [away team]

You can follow your own team's matches or other matches in Betinia Liga or 3F Superliga. Delivered fully automatically.

Aeii Assistant

online

/match Middelfart - Hobro14:30

✅ Tracking Middelfart vs Hobro (14:30)
You will receive a report at half time and full time.
Send /stop to stop.14:31

HALF TIME · 16:02 · Auto-delivered

Match status at half-time

Patterns, trends and what stands out

Own match: brief report
Other matches: neutral snapshot

Aeii Assistant

online

⏳ Generating half-time report for Middelfart vs Hobro...16:02

📊 Middelfart 0–1 Hobro | 1. Division, MD22
⏸ Half-time

• xG 0.38–0.91 in our favour — the score reflects the performance.
• Best chance: 0.29 xG, 23rd min, danger zone.
• From 0-1 at half-time we win 6 out of 10. League avg: 5 out of 10.16:03

FULL TIME · 17:04 · Auto-delivered

What actually happened?

⚽ Goals above expected — deserved?

📊 Chance quality, field tilt and pressing intensity

♻️ Performance vs. similar matches

Own match: 🗂 Board · 📰 Media · 🏋️ Staff · 🏟 Players

Aeii Assistant

online

⏳ Generating full-time report for Middelfart vs Hobro...17:04

📊 Middelfart 0–1 Hobro | 1. Division, MD22
📋 Full-time report

• EXPECTED MATCH OUTCOME: Deserved win. xG 1.43–0.72 — we generated double Middelfart's chance quality.
• Goals above expected: +0.57 today vs. season avg +0.14.
• From 0-1 at half-time we win 6 out of 10. League avg: 5 out of 10. Above league average.17:05

🗂 Board: 4th match in a row above the chance dominance average. The trend is stable and rising.

📰 Media: Controlled the game from the start — xG double Middelfart's. Deserved win.

🏋️ Staff: Field tilt 61% (avg 54%) ↑. 0–15 min strongest window: 0.42 xG. 3 shots from danger zone.

🏟 Players: 1.43 xG — above season avg (1.21). 5 shots, 3 from inside the box.17:06

DAY AFTER · 09:52

The full analysis

⚽ xG and shot quality — deserved?

⏱️ Phase profile: strong and weak windows (15-min)

♻️ Half-time profile: do you convert better than the league?

🔥 PPDA and tempo — pressing intensity

📈 Last 5 matches and xP

Own match: full enriched report with season context

Aeii Assistant

online

09:52

⏳ Generating post match report for Middelfart vs Hobro...09:52

📊 Middelfart 0–1 Hobro | 1. Division, MD22
📋 Post match report

EXPECTED MATCH OUTCOME
A deserved win — and one of the season's best performances. We created 2.22 xG against 0.46, dominated chance quality throughout and won by a margin that statistically corresponds to far more than one goal. The result reflects the process.

WHAT THE DATA SHOWS
Chance quality today was significantly above our season average — 2.22 xG against the season mean of 1.15. That's double the xG we normally create, and almost five times what Middelfart produced (0.46). We scored 1 goal from 2.22 xG, i.e. 1.22 below what the chance quality attributed to us — but that doesn't change the picture: we scored exactly what we expected from them, and they scored nothing from what they created. The match was never in doubt.09:53

Aeii Assistant · Real output

One match. Three reports. Four angles.

Delivered at half-time, full-time and the day after — four perspectives that equip you to communicate beyond the result, exactly when it matters.

1. Division · Matchday 16

Hobro IK 2–0 Aarhus Fremad

1.50 ↑ avg 1.18

xG for

0.63 ↓ avg 0.95

xG against

62% 4th match running

field tilt

+0.5 season avg +0.3

goals above expected

58.2% above season avg

win probability

Deserved ✓

Verdict

🗂 Board

The trajectory, not the match. They read patterns — not individual results.

"3 consecutive matches above the league average for chance dominance. Performance trend is rising and the club is delivering close to its expected points level."

Trend direction and structural over/underperformance — never single-match figures.

📰 Media

One fact-based narrative — before the press sets the frame themselves.

"We controlled the match from start to finish. 2.4× better chance quality than Aarhus — the result is deserved, not lucky."

Verifiable facts with historical grounding — hard to spin negatively.

🏋️ Staff

Tactical depth — patterns, phases and player contributions from data.

"xG accumulated in the 45–60 min window. Wide chance creation up 12% vs. season avg. Andreasen: 0.23 xA in the 56'. Aarhus: long-range shots with no bite."

Phase profile (15-min windows), zone data and last 5 matches compared.

🏟 Players

Facts over feelings. Honesty that builds trust.

"You created the game's best chances by a clear margin — 1.50 xG vs 0.63. That's not luck, that's level. Andreasen and Nielsen combined for the two best opportunities."

Concrete numbers, never inflated praise. That's what sticks.

SERVICE

Get your solution built

You know your domain.
It's never been easier to think AI into it.

We help translate and build your solution — whether you're a club, player, coach or business. Scouting platforms, player data, squad planning, reporting — all built with AI and tailored to your reality. Let's have a chat, no strings attached.

For clubs and agents

Internal platforms with scouting, squad planning and analysis — integrated with your existing data.

For players and coaches

Personal dashboards, development reports and tools that give you an overview of your own data.

Automation

Data pipelines, reporting and workflows that run themselves — so you spend your time on decisions.

We also help other sports and private businesses — get in touch.

Tell us about your idea

About Aeii

Built by a football nerd

Simon B. Eilersen

Founder, Aeii

Aeii is built by Simon B. Eilersen — with experience as an analyst, scout, football data consultant and independent consultant in data and AI.

He also teaches Data Engineering, Power BI and Data Visualization at university level.

He has built solutions for football, handball, players and private businesses.

Aeii brings together everything he has learned about data, AI and football — into products and solutions that make sense for people who work with the game every day.

"The great thing about working with Simon is a combination of expertise, understanding of the football world's context and a flexibility that ensures he delivers on time."

Allan Gaarde

Managing Partner, onenexus

"Simon is great at translating needs into concrete solutions and executes with both pace and quality. He has helped many clubs see how data can be used in practice."

Rune Lind

Fmr. Head of Research & Development, Divisionsforeningen

"Simon automated a wide range of tasks and established a new scouting setup that has freed significant time from operations to development. He asks the right questions, understands the organisation and solves both the urgent challenges and those that haven't become problems yet."

Mathias Krogh

Fmr. Academy Director, AaB

Football Intelligence,
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AI solutions for sports and business

Aeii Assistant

Aeii Assistant

Chat-first
player database