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Football Intelligence,
powered by AI

Aeii builds AI-native tools for clubs, leaders, coaches, players and private businesses — where every insight is delivered where you already work.

Aeii Assistant Contact Aeii
What we offer

AI solutions for sports and business

We build with AI — and translate your knowledge into solutions that use it.

Aeii Assistant
PRODUCT
Aeii Assistant

AI-powered analysis delivered directly in WhatsApp. Match reports, trends and insights — automatically.

Learn more ↓
⚙️
SERVICE
Get your solution built

You know your domain. It's never been easier to think AI into it.

Learn more ↓
🎓
SERVICE
Workshops

Understand what AI can do for you — as a club, business or individual. Hands-on sessions tailored to your reality.

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Aeii Agent
COMING SOON
Aeii Agent

Talk to your football data. Whether you're a club, player or coach. Run locally with your own Claude Code or pay-per-use — CLI or web.

Aeii Assistant ASSISTANT
WhatsApp-native

Chat-first player
management

Aeii Assistant lets your club manage incoming player enquiries, shadow squad tracking, and squad planning — entirely through WhatsApp. No new software to learn.

  • 📥
    Incoming proposal triage Every agent message is analysed instantly — player extracted, interest classified, reply drafted. All in WhatsApp.
  • 🗂️
    Player database by conversation Save players, add notes, search by name, position, agent or keyword — no app, no dashboard, just chat.
  • 👁️
    Shadow squad & replies Manage your shadow team and draft agent replies in one command. Works in Danish, English, and more.
Aeii Assistant
Aeii Assistant
● Online
Message
⚡ API Access

Embed Aeii Assistant
into your own systems

Clubs can access all Aeii Assistant data via API — integrate player enquiries, shadow squad data, and proposal tracking directly into your existing scouting platform or internal tooling.

  • ✓
    Full player data & notes via REST API — ready to drop in anywhere
  • ✓
    Webhooks fire instantly — your platform syncs the moment WhatsApp does
  • ✓
    Multiple API keys per club — connect every system to the same database
{
  "name": "Thomas Nielsen",
  "age": 24,
  "position": "CB",
  "club": "FC Vestby",
  "nationality": "Danish",
  "agent_name": "Morten Berg",
  "category": "SAVED",
  "is_shadow_team": true,
  "financial_terms": "Free this summer, wants 35k net/month",
  "summary": "Left-footed CB, strong in the air, available Jan.",
  "created_at": "2026-02-23T20:08:19Z"
}
Your Data and Aeii Department

Build every solution you need

Bespoke data analysis, automation, and intelligence for clubs and organisations — delivered by Simon B. Eilersen through datakonsulent.dk.

datakonsulent.dk
From raw data to
real decisions

Trusted by:

DBU AaB Hobro IK Divisionsforeningen 3F Superliga Onenexus
Visit site datakonsulent.dk ↗
🧑‍💼
For Players

Your personal data analyst — custom reports, key metric tracking, and intuitive platforms tailored to your development.

🏟️
For Clubs

Your own Data and Aeii Department — without the overhead of hiring one. Tailored platforms with scouting, squad planning, and analysis modules integrated with your existing data sources.

⚙️
Consulting

Project-based advisory — workshops, Power BI dashboards, data pipelines, and custom web applications in React and Shiny.

PRODUCT
Live

Translating data
into stories

Football intelligence, translated — delivered directly in WhatsApp.

Live
Understand the game.
Without the noise.

Aeii Assistant connects to your match data and translates what actually happened — xG, pressure, momentum, luck — into plain language, sent directly to your WhatsApp. Facts over feelings. Clear narratives for every room.

Pre-match
Match day · 13:37
⚽ Register match
Aeii Assistant finds the match and tracks it
In-game
Half-time · 14:47 · auto
⏸ Half-time report
Delivered automatically at the whistle. Win probability and key trends
Full-time · 15:52 · auto
🏁 Full-time report
Automatic full-time report at the final whistle with context and concrete takeaways
Post-match
Day after · auto
📋 Post match report
Full in-depth analysis with season context, form, trends, and development. When the dust has settled, so you don't miss a thing
Before next match
🔍 Opponent analysis
Prepare for your next opponent and get insight into what to expect
How match day works

From kick-off to report

Register the match in WhatsApp. Assistant tracks it — and automatically delivers halftime, full time, and a full report the day after.

PRE-MATCH · 14:30

Follow the match

/match [home team] [away team]

You can follow your own team's matches or other matches in Betinia Liga or 3F Superliga. Delivered fully automatically.

Aeii
Aeii Assistant
online
/match Middelfart - Hobro14:30 ✓✓
✅ Tracking Middelfart vs Hobro (14:30)
You will receive a report at half time and full time.
Send /stop to stop.14:31 ✓✓
HALF TIME · 16:02 · Auto-delivered

Match status at half-time

Patterns, trends and what stands out

Own match: brief report
Other matches: neutral snapshot

Aeii
Aeii Assistant
online
⏳ Generating half-time report for Middelfart vs Hobro...16:02 ✓✓
📊 Middelfart 0–1 Hobro | 1. Division, MD22
⏸ Half-time

• xG 0.38–0.91 in our favour — the score reflects the performance.
• Best chance: 0.29 xG, 23rd min, danger zone.
• From 0-1 at half-time we win 6 out of 10. League avg: 5 out of 10.16:03 ✓✓
FULL TIME · 17:04 · Auto-delivered

What actually happened?

⚽ Goals above expected — deserved?

📊 Chance quality, field tilt and pressing intensity

♻️ Performance vs. similar matches

Own match: 🗂 Board · 📰 Media · 🏋️ Staff · 🏟 Players

Aeii
Aeii Assistant
online
⏳ Generating full-time report for Middelfart vs Hobro...17:04 ✓✓
📊 Middelfart 0–1 Hobro | 1. Division, MD22
📋 Full-time report

• EXPECTED MATCH OUTCOME: Deserved win. xG 1.43–0.72 — we generated double Middelfart's chance quality.
• Goals above expected: +0.57 today vs. season avg +0.14.
• From 0-1 at half-time we win 6 out of 10. League avg: 5 out of 10. Above league average.17:05 ✓✓
🗂 Board: 4th match in a row above the chance dominance average. The trend is stable and rising.

📰 Media: Controlled the game from the start — xG double Middelfart's. Deserved win.

🏋️ Staff: Field tilt 61% (avg 54%) ↑. 0–15 min strongest window: 0.42 xG. 3 shots from danger zone.

🏟 Players: 1.43 xG — above season avg (1.21). 5 shots, 3 from inside the box.17:06 ✓✓
DAY AFTER · 09:52

The full analysis

⚽ xG and shot quality — deserved?

⏱️ Phase profile: strong and weak windows (15-min)

♻️ Half-time profile: do you convert better than the league?

🔥 PPDA and tempo — pressing intensity

📈 Last 5 matches and xP

Own match: full enriched report with season context

Aeii
Aeii Assistant
online
09:52 ✓✓
⏳ Generating post match report for Middelfart vs Hobro...09:52 ✓✓
📊 Middelfart 0–1 Hobro | 1. Division, MD22
📋 Post match report

EXPECTED MATCH OUTCOME
A deserved win — and one of the season's best performances. We created 2.22 xG against 0.46, dominated chance quality throughout and won by a margin that statistically corresponds to far more than one goal. The result reflects the process.

WHAT THE DATA SHOWS
Chance quality today was significantly above our season average — 2.22 xG against the season mean of 1.15. That's double the xG we normally create, and almost five times what Middelfart produced (0.46). We scored 1 goal from 2.22 xG, i.e. 1.22 below what the chance quality attributed to us — but that doesn't change the picture: we scored exactly what we expected from them, and they scored nothing from what they created. The match was never in doubt.09:53 ✓✓
Aeii Assistant · Real output

One match. Three reports. Four angles.

Delivered at half-time, full-time and the day after — four perspectives that equip you to communicate beyond the result, exactly when it matters.

aeii-pipeline — analyse
1. Division · Matchday 16
Hobro IK 2–0 Aarhus Fremad
1.50 ↑ avg 1.18
xG for
0.63 ↓ avg 0.95
xG against
62% 4th match running
field tilt
+0.5 season avg +0.3
goals above expected
58.2% above season avg
win probability
Deserved ✓
Verdict
🗂 Board
The trajectory, not the match. They read patterns — not individual results.
"3 consecutive matches above the league average for chance dominance. Performance trend is rising and the club is delivering close to its expected points level."
Trend direction and structural over/underperformance — never single-match figures.
📰 Media
One fact-based narrative — before the press sets the frame themselves.
"We controlled the match from start to finish. 2.4× better chance quality than Aarhus — the result is deserved, not lucky."
Verifiable facts with historical grounding — hard to spin negatively.
🏋️ Staff
Tactical depth — patterns, phases and player contributions from data.
"xG accumulated in the 45–60 min window. Wide chance creation up 12% vs. season avg. Andreasen: 0.23 xA in the 56'. Aarhus: long-range shots with no bite."
Phase profile (15-min windows), zone data and last 5 matches compared.
🏟 Players
Facts over feelings. Honesty that builds trust.
"You created the game's best chances by a clear margin — 1.50 xG vs 0.63. That's not luck, that's level. Andreasen and Nielsen combined for the two best opportunities."
Concrete numbers, never inflated praise. That's what sticks.
Try Aeii Assistant
SERVICE
Get your solution built

You know your domain.
It's never been easier to think AI into it.

We help translate and build your solution — whether you're a club, player, coach or business. Scouting platforms, player data, squad planning, reporting — all built with AI and tailored to your reality. Let's have a chat, no strings attached.

For clubs

Internal platforms with scouting, squad planning and analysis — integrated with your existing data.

For players and coaches

Personal dashboards, development reports and tools that give you an overview of your own data.

Automation

Data pipelines, reporting and workflows that run themselves — so you spend your time on decisions.

We also help other sports and private businesses — get in touch.

Tell us about your idea
SERVICE
Workshops

Understand AI — and what
it can do for you

Hands-on workshops that make AI concrete. Not theory — but what you can actually use tomorrow.

AI and data in football

For clubs looking to get started. How do you use data and AI in your daily work — scouting, analysis, planning? A workshop that gives you a concrete starting point.

AI and AI agents for businesses and individuals

For smaller businesses and individuals looking to get started with AI. What is an AI agent, how do you use it — and where do you start? Hands-on, no prerequisites.

Book a workshop
About Aeii

Built by a football nerd

Simon B. Eilersen
Simon B. Eilersen
Founder, Aeii

Aeii is built by Simon B. Eilersen — with experience as an analyst, scout, football data consultant and independent consultant in data and AI.

He also teaches Data Engineering, Power BI and Data Visualization at university level.

He has built solutions for football, handball, players and private businesses.

Aeii brings together everything he has learned about data, AI and football — into products and solutions that make sense for people who work with the game every day.

"The great thing about working with Simon is a combination of expertise, understanding of the football world's context and a flexibility that ensures he delivers on time."
Allan Gaarde
Managing Partner, onenexus
"Simon is great at translating needs into concrete solutions and executes with both pace and quality. He has helped many clubs see how data can be used in practice."
Rune Lind
Fmr. Head of Research & Development, Divisionsforeningen
"Simon automated a wide range of tasks and established a new scouting setup that has freed significant time from operations to development. He asks the right questions, understands the organisation and solves both the urgent challenges and those that haven't become problems yet."
Mathias Krogh
Fmr. Academy Director, AaB
Get in touch

Let's talk

Whether you're a club, business or individual — we'd love to hear from you.